Why professional athletes should own their social media identity: it's about relationships
Last night, a colleague of mine successfully dragged me to a social media meet-up on Capitol Hill in Seattle. Generally, I hate these things. It's awkward; there's the people who already know each other, random loners being led around by their smart phones and, if you're lucky or buzzed enough, you may even get the opportunity to passive aggressively question the validity of someone's job. It's a hoot. And every single time I go to one of these I get into the same argument.
It, of course, starts with me describing my job. Aside from publishing this blog, I work for LexBlog. LexBlog designs, develops and builds blogs for lawyers and law firms while also educating them on how to use these blogs and other social media to build relationships geared towards client development. The next question from the galley is, inevitably, "so you guys, like, write their content and manage their Twitter account for them?" I respond with "no, because that wouldn't make any sense" and off we go.
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Just how much sway does Team LeBron hold at ESPN? That's a question worth asking after a recent story by LA reporter Arash Markazi detailing LeBron's Vegas partying was pulled from The Worldwide Leader's site post-publication. In the article, Markazi (who obviously has the...
Imagine a time ten years ago, before social media became so prevalent and trendy. It isn't hard. In fact, it's refreshing. Now imagine someone going to the head of marketing at a major professional sports team and asking them what they thought about a technology...
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If this entire LeBron free agent extravaganza has shown us anything, it's that he owns us all. As annoyed as almost all sports fans, writers and casual observers have become, he still holds the collective attention spans of each group. He's bigger than any other American athlete and it isn't even close. Now he's on Twitter.
