Twitter 'Contributors' could be valuable tool for newspapers, sportswriters, sports blogs

Twitter is really starting to press with the new features and services. Some seem cool (Lists) while others can be frustrating (the new re-tweet function), but it's interesting nonetheless to watch them attempt to expand their offering. Twitter is focusing especially hard on appealing to businesses and their new 'Contributors' feature is aimed directly at them. A bit of background on the service, which could be great tool for sportswriters and sports bloggers, from the Twitter Blog:

The feature we are beta testing is called 'Contributors' – it enables users to engage in more authentic conversations with businesses by allowing those organizations to manage multiple contributors to their account. The feature appends the contributor's username to the tweet byline, making the business to consumer communication more personal; e.g. if @Twitter invites @Biz to tweet on its behalf, then a tweet from @Twitter would include @Biz in the byline so that users know more about the real people behind organizations.

The service could answer a lot of questions for users, such as "Should my Twitter name be my blog/business?", "Should I have a personal account and blog account?" and "Who should I have readers follow, myself or my blog?"

Now how does this apply to sportswriters and sportsbloggers? It's too often I see Twitter feeds that are only updated when a new posts go live. I'm looking at you Deadspin. Many of the blog's authors may be on Twitter but I either haven't found them yet or I'm only interested in hearing what they have to say in regards to sports. Twitter 'Contributors' allows those authors to update the feed for the blog-related account while not only letting readers know who's behind the update but also allowing them to choose if they want to receive everything from that individual or just updates on a certain subject.

The same concept applies to newspapers, who often act the same as Deadspin, spitting out every single story but not doing much more than what an RSS feed already does. 'Contributors' allows journalists to update and interact with followers on behalf of the publication.

I do realize that this operates very similarly to Lists and a newspaper or could easily have a list comprised of their entire staff but I'd be much more inclined to follow one account consisting of their best Tweets as opposed to having to create a new column on Tweetdeck for all of their updates.

The feature is currently in beta (not available to everyone) and will likely cost money (probably the price of a business account) but I'd strongly advise any media outlet—be it blog or newspaper— to consider using it.

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