NFL's Super Bowl site a perfect example of social media for the sake of social media


The NFL's new Super Bowl site features a page that allows users to see relevant and realtime content from Twitter and Flickr; there's Tweets from smalltime users as well as prominent media outlets. Sounds pretty neat. The problem is, it's one of those sites you look at once, say to yourself "well, that was interesting" and go right back to doing work or Facebook stalking with no plans to return. Such is the problem with social media, some companies and individuals get into it for the sake of appearing hip or technologically savvy without adding any real value.

The idea itself is certainly a good one, and this may even be a decent format for displaying images, but they could've done something much better with Twitter. Why not have separate streams and directories for select writers, bloggers, players and fans along with a chronological timeline for all posts with their #sb44 hashtag? At least that layout makes sense, as opposed to sliding over a virtual mural.

So, well done NFL, you look really cool and hip to those who don't use Twitter on a regular basis. To the influencers who do, the site isn't anything more than something shiny to look at for a minute or two.

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