For Tiger Woods, mediocre social media use works

As a fan of the 2010 Seattle Mariners, I became very familiar with the phrase "regression to the mean." In the realm of sports, regressing to the mean normally implies that an athlete performing far above their head will fall back to earth and start performing more on-par with their career averages. With the Mariners, it was the opposite. If the likes of Chone Figgins, Casey Kotchman and Milton Bradley started moving towards simply being average, that would be a good thing.

Now, with Tiger, coming back to the field would normally be bad. But in terms of public perception, Tiger Woods is as low as any athlete. Like the pitiful 2010 Mariners (I am the only person in the history of the world to make a Tiger Woods/2010 Mariners comparison), regressing to the mean would be a great.

What does Tiger need to do in order to regress to the mean of public perception? He simply needs to start acting a normal athlete would.That started yesterday as he used his Twitter account to interact with fans the same way every other athlete does: a simple Q&A.

Here's a small sample of what took place. For more, take a look at his full feed as he hasn't updated since that session.

As you can see, there's nothing overly profound here. There's no insight into what he's thinking or going through as he, the ultimate competitor, comes off his first winless season as a professional. It's all very average. And that's the thing, Tiger cannot get back to being adored (that's making the huge assumption that he will be once again) without first moving through being average.

This approach will not work for everyone. In fact, it probably won't work for anyone looking to stand out and make a difference using social media. But for Tiger, who'd love to simply fall back into the pack and not stand out, this works perfectly.

Photo credit: rjdudley


As an aside, the greatest part of the Tiger Woods Q&A was the meme it generated, of which NBA blogger Trey Kerby absolutely dominated. A selection of the best:

.@TigerWoods On a completely flat surface with no obstacles, how many cartwheels could you do in a row? (No stopping to catch your breath.)

.@TigerWoods In 1998 were you a "Deep Impact" guy (a Deepsy) or an "Armageddon" guy (Armageddomaniac)?

.@TigerWoods Who would win in a fight — toothpaste or a pine cone?

.@TigerWoods Are or are not flannel shirts the best?

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