Past The Press Box

Execs and athletes should use Twitter to display unique expertise during broadcasts

Everyone who uses Twitter on a regular basis knows there are times when the service is at its peak, and times when it's not-so-great. In the middle of the afternoon, when you're just trying to bust out that proposal, it can be excess noise—entertaining and insightful noise—but still noise. However, during events, Twitter shows everyone why it's so amazing. I'm, of course, not speaking only to the natural disasters, Osama getting caught and whatnot, but just live sports broadcasts. It is then, when everyone is tuning into one single thing, that it turns into a true conversation and you can really determine an individual's insightfulness.

The other night, because of a tweet by SPORTSbyBROOKS, I came across arguably the best Twitter account to follow during the World Series. That'd be the man pictured above, Texas Rangers Senior Executive Vice President and former MLB catcher Jim Sundberg.

Sundberg usually keeps his tweets pretty concise, but during the Game 5 he demonstrated his unique expertise—as a former big league catcher Rangers exec—as much as anyone possibly could.

Here's the truly great sequence:

Hey, look, "via Twitter for iPhone." Yeah, that's because he was at the game. Don't tell me it's too hard or execs don't have time. They're watching like everyone else. Continuing...

Oh wait, just for clarification...

And then....


While this is great coming from execs, and definitely more rare, athletes can and have done the same; Brandon McCarthy and Chris Douglas-Roberts are two good examples.

So, here's a few good reasons why every athlete and exec should consider it:

  • First and foremost, it builds a great rapport with the fans. After all, everyone who's passionate about the sport should still be a fan themselves.
  • If you're right, you're going to look brilliant. If you're wrong, nobody's going to remember. It doesn't hurt to put out views that can't be proven wrong, but in the end I don't see anyone getting crushed for an errant prediction or two.
  • At this point in time, no one is going to use this against you, don't be ridiculous.
  • It is a lot better than making snide comments or terrible jokes. Leave that to the bloggers. I'm not being sarcastic; seriously, they're good at that.

With that, I genuinely hope we see a lot more of this. The commentary coming in on Twitter, especially when it's of this level, is a lot better than listening to Joe Buck.

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The American Sportswriter_