Google Glass presents an absurd number of possibilities for spectator and participation sports

When the iPad first came out, I didn't want to take mine out in public. Now, I didn't get it at launch or anything like that, probably a month or two later. But even so I didn't want to be that guy out in public using a piece of technology that at the time was some luxury nerd device—one that many didn't see the purpose of, beyond just "something different." 

Imagine what it's going to be like when Google Glass hits the streets. This isn't something you just pull out of your bag in a coffee shop either; you, presumably, wear these all the time. At least when you're not too self-conscious. The thing is, while I may have been skeptical at first, they (or a Google Glass-like device) may shake up the world even more-so than the iPad, possibly much more.

For those of you who don't know what I'm talking about, or can't remember because these were mentioned a long time ago, here's a look at the Google Glass launch video. More of a hypothetical than a demo, but you get the ideo: visual/contextual data right in front of you.

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Steve Sabol: A pioneer in illustrating the narratives behind a brand

The fact that social media is just a medium is one of the most-forgotten notions behind what's become a revolutionary technology. It has, undoubtedly, changed forever the ways in which we communicate and who we're able to communicate those things with—but has it fundamentally changed the things we communicate, and how those things make others feel? I don't think so.

It's impossible for us to deeply care about something we don't know anything about. We can't fully understand decisions if we don't know the rationale behind them and we can't truly appreciate acts of greatness if we don't know the work that went into putting individuals into positions to achieve them.

And that's what we have today in social media marketing: attempst to fully illustrate the narratives behind the brands, players and teams we support. But again, that's always been the idea, and no one did it better than Steve Sabol. No, he wasn't the creator of NFL films—his dad Ed was—but he turned it into the artful marvel we've come to know today through masterful film-making and, of course, amazing narratives. From USA Today:

"My dad has a great expression," Steve Sabol told USA TODAY Sports last year. "He always says, 'Tell me a fact, and I'll learn. Tell me the truth, and I believe. But tell me a story, and it will live in my heart forever.' "

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Easily-browsable Instagram geolocations would be incredible for sports. How soon will we see them?

Ever since Instagram reached an adoption level Google+ would kill for, it's become my favorite social network. I don't know if it was the Android release, Facebook's acquisition or some combination of both that got them there, but since it reached the point that there were enough people on there to pay attention to an always-cool—albeit relatively simple—concept, it's become social networking at its purest.

Like Twitter in the early days, Instagram starts with a very simple premise and lets users decide how they'll use it. But still, it conveys all the same things and allows you to keep up with friends/family/acquaintances/strangers just as easily as on other social networks, but always with images.

Oh you like a band? There's a photo of you at a show (or the more 'meh' "Now playing" screencap). You're at a restaurant? No need to "check in," just show me. You did what this weekend? There it is in an image. You're a huge fan of a sports team? There's you at the ballgame. It's that simple; it really is social networking purified.

The thing is, that was never really the point.

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