Sports teams should value in-house content like they do clean bathrooms--wait, probably more

If you can't measure it quantifiably, then it isn't up for debate. It's a growing theme in advanced sports analysis. We all know there's more to sports than numbers in a vacuum, and to simply say so is beyond cliché, but just because we all know there's a number of subjective measures at play—from interpersonal dynamics to performance over small samples—that doesn't mean it's worth discussing. Without evidence, no one can ever be considered certifiably more right than someone else, and the conversation can't be definitively advanced, so such dialogue is discouraged. You're not supposed to talk just to talk, to ponder something because it's fun to ponder.

The same theme is prevalent nowadays in business as well. We have a set number of tools for which their value is a given. See: phones, business cards, conferences, meetings. Our advanced ability to track data has led us to demand quantifiable evidence for everything else—for everything new. Or untraditional.

"Why do we want to do this again?"
"Because it's cool. And our most passionate fans will really get a kick out of it."
"Yes, but how do we know? What does that do?"

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Why independent premium a la carte content could be a big part of journalism's future

Cable is awful. Quality content is scarce. The ads are obnoxious. And it costs a fortune if you're only using it to watch sports that you can't online because of blackouts. Oh and if you're not using it watch sports? God, you are getting ripped off.

For these reasons and more, most experts believe the traditional television model will soon die, to be replaced by an unbundled a la carte offering. While these same people portray written content—particularly print media—with the same dire tone, I rarely hear the a la carte premium model that will supposedly save television referenced as a solution for print. "Niche," sure. But they're not quite the same thing.

As an example of the a la carte premium model I'm referencing, Andrew Sullivan decided to free his blog, The Dish, from the umbrella of The Daily Beast. He's asking pre-subscribers for a minimum of $19.99 per month, but left the price box open so readers can pay more if they feel the site's worth it to them.

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