Listen, engage influencers, build relationships: Mariners' invitation to Russell Wilson hits three biggest social media best practices
I talk about the Mariners too much. I know this, my friends know this and everyone who follows me on Twitter definitely know this. So when I do it again right now in speaking to something smart their digital team did, I want to note that I do so as a lesson to other teams, to anyone working in or with social media—not to, again, find every reason I can to talk about the Mariners.
So what did they do, exactly? Well, they treated Seahawks quarterback Russell Wilson to a ballgame when he went on Twitter to ask his followers what he should do with his Sunday. MLB's Cut 4 blog has the full story of what went down, with the actual tweets and even an accompanying Vine.
I'm sure these types of ideas come naturally, and this was likely spur-of-the-moment brilliance from Mariners Digital Marketing Manager Nathan Rauschenberg, but to break down the anatomy of actions like this, here are a few reasons why it's effective:Continue Reading...