Over the past decade we've gone from worrying about what people might find when they're searching your name on the internet to worrying about what they won't. Of course, no one wants random bits of embarrassment to come up when someone Googles their name but almost worse: finding nothing. How unimpressed are you when that happens? I'm usually stunned.
Over at Innovation in College Media they have a great post on utilizing social media to land a job, with some insight from David Spink of Scribnia.com.
A personal blog or portfolio site can serve as the corner stone to the online image that new journalists must shape, said Spinks.
"It's really important that you shape a that image of yourself -- that image that comes up when people seek you online," Spinks said. "It's up to you personally how you present yourself. Part of blogging and social networking is showing more of your personality and being more transparent. But then there's the saying that you shouldn't have anything online that you wouldn't show your mother."
In college, "what's your major?" is the ice-breaking line to beat all cliche ice-breaking lines. Whenever I used this and somone answered journalism, I advised them—almost on the verge of desperation—to start a blog. It's crucial. But as Spinks points out, there's a little more to it than that.Continue Reading...