For a while there, it felt like the future. All it took was one incredibly-reasonable payment and you could have access to every single NCAA Tournament game, and you could watch them on your computer or your tablet or your phone. It was remarkable: one of the biggest sporting events of the year had the most forward-thinking broadcast model. Above all, it felt like an inspiring example of the sports industry as a whole moving forward.
As it turns out, it was too good to last:
Unlike last year, when iOS viewers could make a $3.99 in-app purchase to watch all 67 games, for 2013 they are required to authenticate with their pay-tv provider logins before they can watch games that air on TBS, TNT and truTV. Games aired on CBS will not need authentication. However, users will get a four-hour 'preview' window to watch games without authenticating. Live streaming will be available over 3G, 4G, and Wi-Fi.
My first thought: "OH COME ON—WHY?!?!" But then I calmed slightly, my second: "But seriously. Why?"Continue Reading...