Past The Press Box covers the intersection of social media and sports, with insight on the continued evolution of sportswriting, advice on sports blogging and commentary on sports marketing in the world of new media.

Colin O'Keefe serves as the Client Development Coordinator at American Sportswriter and has been working in the realm of blogging and social media for close to five years, operating in a variety of roles with LexBlog, Inc. As part of the editorial staff, he used blog posts, Twitter, search engine optimization and other tools to aid in promoting LexBlog clients. He also coordinated and delivered support and training for marketing personnel, lawyers and other professional service people employed by clients of LexBlog.

Colin is a University of Montana School of Journalism graduate, with other coursework including hi-tech marketing, sports marketing, entertainment management, mass media, audio and video production and business administration.

Aside from practicing more traditional journalism methods, Colin also operated The Grizzoulian, a blog on University of Montana athletics during his time in Missoula.

Colin is a fan of the Montana Grizzlies, Chicago Cubs, Notre Dame football, Green Bay Packers and Seattle Mariners.