There was a time when it felt like Facebook could save journalism. There was also a time when you could only access the platform with a .edu email address, the Newsfeed didn’t exist and there was a ‘Wall’ on your profile that was basically just a .txt file that anyone could edit or even delete completely.

Which is to say—things change.

Anything that puts money in journalists’ hands, I’m in favor of. Hell, anything that puts money in any hard-working folks’ hands, I’m in favor of. But given the industry has had its ass kicked—with writers bearing the brunt of it—you can’t blame anyone jumping to tab something as the potential savior for journalism.

Enter Substack. The premium newsletter platform is all the rage these days and, if you follow any number of journalists on social, odds are you also follow a journalist who’s been laid off—and, after that, started a Substack.

If you ever hear that an athlete doesn’t read what people write about them, don’t believe it. They read it. At the very least, their dad or their brother or their wife reads it—and they pass it along. Blog post, newspaper, even the occasional tweet. It gets in front of them.

That’s why Colts QB Philip Rivers’s colorful and candid comments yesterday made the rounds.